Product placement in the modern media space of Ukraine is of great interest to both advertisers and consumers. The lack of clear regulation of such targeted advertisement is a pressing issue for the Ukrainian legislator. Is the integration of advertising into the frame of a film or series really a legitimate way or a powerful marketing tool?
The answer to these questions, as well as the analysis of the Ukrainian regulatory framework and international experience may be found in an article written jointly by the CDC’s members, the partner of Antitrust and Competition Law in the Law Firm INTEGRITES Serhiy Shershun and law assistant Ruslana Bolkun at the link below.
https://biz.ligazakon.net/analitycs/206307_product-placement-u-reklam-khto-vinen–shcho-robiti
